Why Denial Rate by Payer Is the RCM Metric You Can’t Afford to Ignore
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ToggleDo You Know Your Denial Rates by Payer?
If you’re unsure, you’re not alone.
When we talk to healthcare leaders, especially in urgent care and multi-location practices, this question often leads to hesitation. And that hesitation reveals a deeper truth: many practices aren’t tracking denial rates in a way that actually informs decision-making.

Denials Are More Than Just Delayed Revenue
It’s easy to think of claim denials as just a minor billing issue. But in reality, they’re the front lines of your revenue cycle performance. Here’s what denials really do when they go unchecked:
In fact, improper payments and denial trends reported by CMS show how significant claim errors and rejections are across the healthcare system, often costing providers millions annually.
- Hide workflow breakdowns
- Blur accountability across teams
- Increase manual rework and cost-to-collect
- Delay revenue realization
- Lead to higher write-offs over time
And the worst part? They often go unnoticed, because no one is looking at the right data.
A Real-World Example: 11% Lost to Invisible Denials
One urgent care group we partnered with believed their billing was in decent shape. Clean claims. Timely filing. No red flags.
But when we dug into denial patterns, we discovered something surprising:
They were losing 11% of their total collections, not from errors, but from repeat denials that weren’t being tracked, flagged, or fixed.
These weren’t isolated issues. They were patterns. But without visibility, they stayed hidden.

What You Don’t Track, You Can’t Fix
Here are the most common RCM metrics that most practices either can’t access or don’t actively monitor:
- Denial rate by payer
- First-pass claim resolution rate
- CPT-level rejection patterns
- Top denial reasons over time
- Denials by location or provider
Without these insights, billing becomes reactive, not strategic. Teams spend more time cleaning up mistakes than preventing them.
Turning Visibility Into Action: Where to Start
Here’s how high-performing practices are taking control:
✅ 1. Ask Better Questions
Begin with:
Which payers are denying us most often?
What CPT codes are repeatedly rejected?
Are we seeing trends by location, staff, or service type?
✅ 2. Build Smart Dashboards
Avoid generic reports. You need real-time, filterable dashboards that give payer-level and CPT-level visibility, without needing a data analyst.
✅ 3. Create Feedback Loops
Break the silo between front-desk, coding, and billing. When denials happen, they should trigger a conversation, not just a resubmission.
✅ 4. Track Trends, Not Just Snapshots
One-time reports are a start, but you’ll only uncover patterns if you review metrics over time. Trends tell the full story.
✅ 5. Don’t Go It Alone
If your current system doesn’t support this level of insight or your team doesn’t have the bandwidth to act on it, it may be time to bring in an experienced partner.

Final Thought: Denials Tell a Story. Are You Listening?
Every denial is trying to tell you something.
About your process. Your team. Your technology. Or your payers.
The sooner you start listening, the sooner you start improving, not just collections, but clarity, accountability, and performance.
It starts with visibility. Then comes action. And ultimately, results.
Want to See Where You Stand?
If you’re not sure how your practice is performing or where your hidden gaps are, let’s talk.
Sometimes a 15-minute conversation is all it takes to uncover thousands in recoverable revenue.